About Maia Management
A Colombian technology holding company.
We build Vert.
Maia Management Group S.A.S. was founded in 2024 in Santa Marta, on Colombia’s Caribbean coast. It is the holding company for sixteen operating brands across hospitality, legal, accounting, real estate, marine, education, marketing, and consumer goods.
The reason we exist is not the portfolio. The reason we exist is the stack that runs it.
Why Vert exists
Operating sixteen brands with a small team is not a question of effort. It is a question of architecture. When the founders sat down to plan how Maia would be different from any other holding company — built lean, run from Santa Marta, profitable per brand — the answer was always going to be technology.
Off-the-shelf tools did not fit. Generic automation platforms wired steps together without understanding the work itself. Enterprise ERPs were built for a different kind of company at a different scale. So we built Vert.
What we believe
Builders should use what they ship. Every Vert agent has been hardened on a Maia brand first. The Accounting agent learned its trade closing the books for Maia Contable. The Supplier agent earned its keep restocking Sushi Pop kitchens. We do not ship anything we are not already running.
Colombia is the right place to build this. Santa Marta gives us bilingual talent, a sane cost base, and proximity to the operations the stack runs on. The product is built where it is used.
Operators, not consultants. The team that ships Vert is the same team that operates the brands it runs. There is no consulting arm. There is no white-glove implementation team. The people you talk to are the people who built the agent you are running.
Founders
Andrew Gallie
Co-Founder · Business Development
New Zealand. Construction and project management background. Builds Vert with the team, runs strategy, and handles partnerships across the Maia Group ecosystem.
Luz Estela Petro Guerra Gallie
Managing Director
Colombian. Corporate operations leader with extensive experience across multiple industries in Latin America. Runs Maia day-to-day — brand operations, client relationships, compliance, and the human side of the stack.
The Maia Group ecosystem
Maia Management is the operating company. The Maia Group is the umbrella that holds the sixteen brands together. Brand portfolio: Maia Recruitment, Maia Legal, Maia Jurídica, Maia Contable, Maia Marketing, Maia Realty, Maia Masters, Be Vida, Maia Botánicas, LlevaLleva, Mapaná Marine, El Sanatorio, Chuzo Tokyo, Ruta Colombia, Sushi Pop, plus Maia Management itself as builder of Vert.
Corporate detail
MAIA MANAGEMENT GROUP S.A.S. · NIT 901.862.977-7
Calle 24 #3-99, Edificio Banco de Bogotá, Suite 1102, Centro Histórico
Santa Marta, Magdalena 470007, Colombia
Founded 2024 · Fundada 2024
info@maia-management.com · WhatsApp +1 903 459 8763